The Founder / Est. London
Jack
Downer.
Street footballer. Filmmaker. Founder.
The ball never stopped rolling.
The Manifesto
“I never wanted to be the loudest player on the pitch. I wanted to be the one nobody could read.”
— Jack Downer
Chapter 01
Born in the cage.
Jack grew up between the floodlit cages of South London — places where you didn't get a contract, you got a reputation. No coaches, no scouts, no formations. Just the pitch, the ball, and whoever pulled up that night.
The game on the street was different. Faster. Tighter. More honest. Skill there wasn't a highlight reel, it was survival. You learned to read a defender in half a second or you went home embarrassed. That pressure built a player who saw football as language before it was a sport.
He picked up a camera before he picked up a sponsor. Filming friends, strangers, the kid nobody knew yet — pieces of the global cage that the cameras of the professional game refused to show. Those clips became the seed of a movement.
Street Panna started as a hashtag. Then a tournament. Then a culture.
Movement is the only currency the street respects.
Chapter 02
The Record.
A decade of receipts.
No signing fee. No academy.
- 2014Discovered street football in London cages
- 2015Thousands of hours training panna & freestyle
- 2017Global street football content begins to grow
- 2018Adidas Tango Squad & international collaborations
- 2020Superball Panna World Champion
- 2021Street Panna — culture built through football
- 2021Life-threatening surgery & recovery journey
- 2022World Champion comeback after recovery
- 2023Expanding Street Panna across global football culture
- 2024Building the next era of street football
- 2025Drop 001 — built for the streets
Chapter 03
What we
stand for.
Street Panna is not a brand built on a logo. It's built on four things every cage player already knows by feel.
The ball is a language. Speak it loud.
There are no rules in the cage. Only choices.
Master the ball. Master the moment.
Your style is the only thing nobody can mark.
Chapter 04
One game.
Every street.
9
World tour cities
40K+
Players in person
180M
Views across the cage
1
Movement
The legacy was never the trophies. It was the kid in São Paulo who ran out of his estate with a phone in one hand and a ball in the other, because he saw a clip and thought: that's mine too.
Street Panna exists so the cage gets the same respect, the same kits, the same iconography as the stadium. Built by the players. Worn by the ones who never stopped showing up.
Take your spot.